We are continuously witnessing people’s changing food consumption behavior, and platforms like Zomato and Swiggy have an incredible contribution. Now that the two apps have become household names due to the convenience they offer, the Indian government, too, wanted a slice of the cake and came up with its platform named Open Network for Digital Commerce (ONDC).
What is it, and why did the government plan to bring out its app when two successful giants were already operating? We have everything for you in this article.
So, let’s dive deep into the pool of information and learn what ONDC has to offer!
Introduction to Open Network and Digital Commerce
ONDC was introduced in September 2022 and is fulfilling around 10k orders daily. Interestingly, people who began using the platform stopped ordering from Zomato and Swiggy, and there are genuine reasons behind the same.
So, what could it be?
Notably, ONDC is powered by the government of India and is an initiative that lets restaurant owners or other food sellers sell directly to consumers without involving any third party.
According to PIB, this initiative has been implemented to promote open networks to exchange goods and services via digital modes.
The primary aim of ONDC is to become a platform that not only makes e-commerce easily accessible but affordable for everyone.
Since food and grocery platforms are acquiring immense popularity, don’t you think your business deserves a broader customer base that can easily order online? If you’re looking forward to stepping into digital work, it’s time to partner with the best food and grocery delivery app development company.
How is ONDC Proving To Be Better Than Zomato and Swiggy?
It won’t be wrong to mention that ONDC’s business and customer dynamics vigorously compete with other popular platforms like Zomato and Swiggy.
How and why? Considering that Zomato and Swiggy are older, they will likely have a better market hold. Isn’t it?
ONDC is offering lower prices for food and services than other platforms, which has become an intriguing factor for customers to order via the same.
To use and order ONDC, one must sign up and access the Paytm UPI platform. Users must search for ONDC from the search menu, and the following window will appear with the available cuisines and restaurants. Notably, the platform is new, so you may not find all the restaurants on it; however, there’s still an expansive scope.
Do you have a better app idea to help you stand out in the market? Discuss it with a top-notch food delivery app development company for further assistance and the development of an exceptional product for the target audience.
What Makes a Food Delivery Acquire a Competitive Edge?
If you want to cook up a winning mobile app that leaves your customers hungry, keep the following factors in mind:
1. Intriguing and User-Friendly Navigation
Customers are inclined towards a user interface that is intuitive and easy to understand. Imagine using an app with simplified navigation while the other has a cluttered interface. Which one would you prefer to use?
2. Visually Appealing Food Menu
Who doesn’t love and crave food, especially when its lip-smacking graphics are displayed? Well, it has a great scope in increasing sales when a menu is well-displayed and enticing food images. Thus, app users quickly decide what and what not to order.
3. Hassle-Free Order Placement
It is significant to eliminate friction between processes and accelerate user engagement. Therefore, all you need to do is offer some of the best features, like customization, to your audience for them to enjoy the satisfaction of personalized food. Other features also include quick reorders, in-app payments, etc.
4. Hassle-Free Payment and Checkout Process
People prefer to pay from several modes, including credit/debit cards, digital wallets, COD, and whatnot! Therefore, your food delivery app must integrate the solutions for the audience to opt for the best payment method according to their convenience.
Integrating a hassle-free payment procedure will motivate your customers to order more and build loyalty toward your brand.
5. Recommendation Feature
Undoubtedly, customers appreciate a personalized experience that caters to their needs. Therefore, incorporating data analytics and customer behavior provides tailored recommendations, special offers, etc., that help customer retention.
In a Nutshell!
The introduction of ONDC is an exceptional example that customers value a product that offers them the best and added convenience.
No wonder designing a food and grocery app requires careful attention to its features and functionality. Getting a reliable mobile app development company onboard is significant for the best results.
So, what are you waiting for?
Begin working on your idea and achieve all the success!